Getting the most from medicines is becoming increasingly important as people are taking more medicines and the cost of those medicines is ever-increasing. For reasons of both patient compliance and cost, optimising medicine therapy for patients should be a key objective in all healthcare settings.
From a patient’s perspective, optimising their medicines is important to ensure they are taking their medicines as easily and rationally as possible and that conditions are managed appropriately. We define this as a person-centred approach to ensure the best possible outcomes for patients.
Simple optimisation can also dramatically reduce prescribing costs, whether for NHS or private services. This can be achieved directly through appropriate choice of products prescribed, or indirectly through improved patient concordance.